With the popularity of sports betting only heading in one direction, the number of bookmakers within the market is now bigger than ever. For customers, finding a platform that can cater for their wants and needs can be difficult. However, fear not, as we are here to guide you through some of the best sites around, featuring wide ranges of sports markets, attractive bonuses, live-streaming capabilities and much more. So, whether you consider yourself an old hand when it comes to wagering on your favourite sports, or are looking to kick-start your activity in this area, the following content will undoubtedly help you along the way.
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The process of placing a bet has become far more detailed over recent years, with punters now having a much wider range of options in front of them. Whether it be diverse sports markets, the ability to place an in-play bet, a substantial welcome bonus or even watching events live online, there is an awful lot to consider before registering with a new bookmaker. As a result, we have broken down the decision-making process into different sections, making it easier for you to find a platform that suits your needs. While some sections may potentially seem irrelevant at first, for those looking to place bets in the long-term, you are likely to use all areas of an online bookmaker at some point.
Betting Markets Offered & Odds
It is undoubtedly important to decide as to whether a potential bookmaker has a large enough range of markets on their sportsbook. While the likes of football, horse racing and tennis have long been traditionally popular markets, fans of a variety of other events have now entered the equation, with the diversity of markets now more important than ever. Sports such as ice hockey, volleyball and cycling are now mainstays at a number of online betting platforms, demonstrating the growth of some of the less-common markets over recent times. While you may not wish to place bets on such sports, you never know when an unmissable option may appear.
The odds offered by bookmakers are also a decisive factor for punters. While appealing welcome bonuses and promotions will often attract the attention of new customers, those in it for the long run should be more focused upon the profit margins available at different platforms. Be sure to bear in mind that some bookmakers will choose to specialise within certain markets, meaning that odds for one sport could be better than others.
Usability & Handling of the Website
The ability to quickly locate your favourite markets at an online bookmaker is likely to significantly enhance your enjoyment when it comes to wagering on sporting events. There is nothing worse than a painstakingly slow website or a platform that required a great deal of thought in order to deposit cash. Platforms that make it easy to maneuver between markets and quickly utilise available features are likely to achieve more success than those who do not. Meanwhile, while an attractive interface is certainly welcomed, it is the usability of a betting platform that will ensure that customers stick around in the long-term.
Sick of missing out on the chance of placing a potentially lucrative bet because you were away from your computer? Thanks to apps and mobile-friendly websites, there is no longer any excuse for this. Many of the leading bookmakers have introduced mobile apps over recent years, which often run even smoother and quicker than their main desktop sites. With all the same services and features generally still available, selecting a bookmaker that has capabilities in this area is becoming increasingly important for customers. Mobile betting is especially useful for those looking to take advantage of live-betting markets, where every second counts!
Live Betting & Streaming
As previously mentioned, live, or in-play, betting is a form of wagering that a large percentage of customers are now utilising. However, the depth of live-betting markets will vary from bookmaker to bookmaker, making it important to register at a platform where you have such markets available to you on a constant basis. Backing Manchester United to come back from a goal down at half-time or Andy Murray to win the fifth set at Wimbledon is often seen as a quickfire way to crank up the odds. Live-betting markets at bookmakers tend to feature football and tennis predominantly, however the likes of basketball, ice hockey and golf are also gaining in popularity.
Meanwhile, a range of bookmakers are now even offering opportunities for bettors to simultaneously watch and bet upon live sporting action. Making the whole experience even more enjoyable and exciting, customers can now find anything from live top-flight European football action to beach volleyball events, meaning that you can follow the progress of your betting selections as matches are played out. With only a handful of bookmakers excelling in this area, this is certainly an area to consider before registering.
Promotions & Bonus Offers
One of the main marketing tools used by bookmakers to attract new customers is offering welcome bonuses and ongoing promotions surrounding sporting events. With some choosing to 100% match the opening deposit of a customer, while others will offer triple earnings on opening bets, this is often the area that will first attract new users, with many revolving their entire betting strategy around it. While such offers are certainly potentially lucrative in the short-term, it is important to remember that the odds provided by a bookmaker are likely to hold more significance eventually. As well as this, customers are generally made to meet strict regulations before any potential winnings can be paid out, making your chances of success even less likely. Despite this, receiving a free bet or enhanced odds offer in your inbox is always nice, with some bookmakers placing more emphasis on this than others.
Customer Service & Support
Elsewhere, certain bookmakers do unfortunately have a tendency for creating problems for customers using their betting platform. In order to combat such issues, bookmakers will put some form of customer support team in place, which will generally range in the number features depending on the stature of the organisation. Even if you do not anticipate running into any problems along the way, for the odd occasion when you do require assistance, being able to quickly communicate with a member of staff is welcomed. Customers can generally make contact via telephone, email and sometimes live-chat, while bookmaker social media pages are being taken advantage of more and more by punters looking for quick help. Those platforms offering 24/7 customer support are to be admired.
Deposits & Withdrawals
Everyone signing up with an online bookmaker will have the same goal, to withdraw as much money as possible from winning bets. However, some platforms make this easier than others in terms of banking methods. While the majority of major credit and debit cards will often be accepted, e-wallet style options, such as PayPal or Neteller, are growing in popularity, with transaction times generally quicker than others. It is certainly important to research potential bookmakers in this area, with some bookmakers charging fees for processing withdrawals.
Security & Reliability
Knowing that all transactions made are done so safely and securely is also an area in which you should put great importance, with fraud and betting stings all too common among unknown bookmakers. Be sure to register with a bookmaker that holds a valid gaming license from a respected organisation, such as the UK Gambling Association or the Government of Malta. Many bookmakers will also take advantage of state-of-the-art SSL encryptions, that help to fight off the threat of third-party involvement or fraudsters. This is just one of the areas that customers often disregard, sometimes to their detriment.
Best Betting Sites
Of course, finding the perfect betting platform is not an easy process, but it is just the first step on the journey to consistently beating the bookmakers and adding to your income. The rest of the content on our site will help you significantly too, whether it be surrounding taking advantage of free bets, betting on a mobile device or specific tips along the way. Whether you are new to the game or an experienced punter, you can never take on board too much information, with our platform providing everything you need to help you along the way.