Ladbrokes is a renowned betting provider from Great Britain and is seen as the oldest bookmaker in the world. The founding of the company goes back all the way to 1886. This means that Ladbrokes can look back on 125 years of history. Today, the betting provider can rely on around 800,000 loyal customers across the globe, indicating a lot of trust and respectability.
In the following Ladbrokes review, we have done the ultimate check for you. We have tested Ladbrokes in the most important categories and are sharing our experiences with you. We give you the answers to the most decisive questions, surrounding the topics of betting markets, odds, customer service and bonus offers.
Pro Ladbrokes Contra Ladbrokes
+ Competent customer service – Betting odds are average
+ PayPal as a deposit method – Unattractive new customer bonus
+ Absolute security and respectability
+ Regulated by British and Gibraltar Gambling Commissions
+ Excellent apps
Respectability and Security – Tradition and trust at Ladbrokes
Ladbrokes is the betting provider with the richest tradition in the entire world and even today, is still one of the best and most popular bookmakers on the market. This fact alone documents the large respectability and reliability of Ladbrokes. With this successful British company, you truly do not need to fear any scams or rip-offs. The betting provider enjoys an excellent reputation, extending far beyond the borders of Great Britain.
Ladbrokes is based in London, the English capital city, and employs close to 14,000 employees. The betting provider has around 3,000 brick-and-mortar shops throughout Great Britain, Ireland and some other European countries. The bookmaker offers its products in the online gaming industry, thanks to a valued EU-licence from Gibraltar. This is valid as a main licence for the entire European Union. British customers can also trust on an additional licence, with Ladbrokes being registered with the British Gambling Commission as well.
Ladbrokes has also acted as sponsor of diverse sports highlights for some years now. The bookmaker has been the official advertising partner of the extremely popular, Darts Championship in Great Britain.
Betting Selection – Close to 30 sports in its programme
The betting selection at Ladbrokes is quite typical for a British bookmaker. The sports that are very popular in England, such as rugby, snooker, golf, cricket, horse and greyhound races have a constant spot in the programme. Overall, the betting selection can be described as very tradition-conscious and serious.
Furthermore, the inclination for bizarre, special bets is very British. Here, people often bet and enjoy wagering on events which have absolutely nothing to do with sports. This is why at Ladbrokes, there are regularly betting offers on political elections, developments concerning the Royal Family, stock market prices, reality shows, award ceremonies such as the “Oscars” in the USA, lottery numbers, or even the weather.
Beside the classic English disciplines at Ladbrokes, the most popular sports worldwide also take centre stage of course, which obviously included football. Beyond that, there is also a wide range of bets on tennis and ice hockey. Bets on motor sport are also in the portfolio regularly, for instance on Formula 1 or the Moto GP. The fringe sports that are most frequently found at Ladbrokes are volleyball, water polo and beach volleyball. Meanwhile, US sports should not be forgotten, which have constantly been taking up a larger place in recent years. Depending on the season, these include are basketball, baseball and American football above all.
Live Bets – Cash-out function offered
Contrary to a lot of other online betting providers, Ladbrokes does not capitalise on a separate live betting console, but rather incorporates its real-time bets into the navigation of the general betting selection. Unfortunately, you will not find anything when looking for features such as a live ticker, live streams or audio effects, since they cannot be found here. Ladbrokes keeps its live bets offer optically sober and clear.
A real plus point of live betting at Ladbrokes is the possibility to use the popular Cash-out function. Live bets can be settled even before the actual end of the event thanks to this feature. For example, if your favourite team is leading 1:0 in the 80th minute of a football match and you are afraid of a draw, then you can have your winnings paid out ahead of time with the Cash Out function. The only snag is that, depending on the point in time of the premature payout, the profit turns out to be lower than in the case of a completely finished event.
Concerning sports, football definitely dictates the live bets selection at Ladbrokes. Here, bets can be placed on current matches from all over the world on a daily basis, often even on the second or third league of the respective country. Right after football, tennis live bets are clearly number 2, followed by ice hockey and basketball.
Betting Odds – Unfortunately only average
The odds level of the leading bookmakers moves in average between 90 and 95 %. In our test, Ladbrokes came close to 92 %, and as such, the bookmaker lies rather at the lower range of average values when compared to competitors. By implication this means that Ladbrokes indulges in a slightly higher profit margin as found at the other top betting providers.
Contrary to many other bookmakers, we were not able to detect any clear tendency towards outsiders or favourites in our review. The odds at Ladbrokes are not agitated and remain rather stable. Real outsiders can rarely be determined and even shortly before the start of an event, odds at Ladbrokes remain balanced.
Bonus – Free bet up to £50 at Ladbrokes
Also in the area of new customer bonus, the set up at Ladbrokes is typically British. Here, free bets are rather used instead of a classic, one-time deposit bonus. As a new customer at Ladbrokes, you can currently get your hands on a free bet of up to £50. The bonus offer for new customers is a free sports match bet of up to £50. The corresponding bonus code, F50, must be entered during registration.
Of course, first you have to deposit at least £5 in order to qualify for the free bet. The maximum value of your free bet will be determined by the value of your very first bet, so if you bet £20, the free bet value will be £20. The first bet must have odds of 1/2 (1.5) or greater to qualify for the free bet. This can be, for example, a single, double, or multiple bet.
The following indication is very important. If the free bet was won, only the net profit of the respective bet is credited to the account – therefore not including the (free) stake of £20 GBP. Thereby, the advantage is that the winnings are not subject to any other rollover requirements. The profit from the free bet can theoretically be paid out right away. During our test, this also worked without further ado.
The minimum amount for a qualifying bet is£5. Please note as well, that the free bet must be placed 7 days after it was credited, or else it will expire.
Customer Support – Enhanced service around the clock
In the area of customer service, Ladbrokes has significantly improved in the last few years and now offers an excellent service package. The centrepiece is the absolutely free telephone hotline, which can be reached at 0800 731 6191, around the clock. In our test, the Ladbrokes staff here were friendly, competent and expedient at all times. In addition, the fact that there were never any long waiting times, neither on weekdays nor at weekends, was enjoyable.
For those preferring to contact the customer support of Ladbrokes in written form, two options are offered. On one hand, the classic e-mail can be utilised at email@example.com. According to our review, e-mail requests are always replied to within 24 hours. Moreover, there is also a live-support chat available. With just one click on the “CHAT” symbol, a Ladbrokes employee is at your disposal in real-time. In our test, this ran smoothly. Only in the late evening hours, the chat-window could not be activated at times.
In addition, the very extensive and informative FAQ section at Ladbrokes must be mentioned and praised. You can find it under the heading “Help Centre”, by clicking on the question mark at the top right. Here the most important questions and answers are summed up extensively and completely.
Deposits and Withdrawals – Wide selection including PayPal
Ladbrokes offers a very broad portfolio of deposit possibilities to its customers and fortunately does not charge any processing fee for any of the options. A fast and efficient method is by credit card. Here Visa and MasterCard are accepted, with the minimum deposit amount being £5.
A real sign of respectability at Ladbrokes is the deposit option via PayPal. The American company namely works exclusively together with selected and particularly trustworthy partners. Whoever wishes to use PayPal for a deposit at Ladbrokes, must deposit at least £10. The same minimum deposit amount applies to providers such as Skrill by Moneybookers, Neteller and clickandbuy.
Other means for a deposit are the popular direct transfer, the classic bank wire (here though it takes three to five days before the money is on the betting account) giropay, Instadebit, Ukash or Paysafecard. Withdrawals can be carried out via all methods that are valid for deposits as well, with the exception of giropay, Ukash and Instadebit.
Website and Mobile Ladbrokes App – Top solution for all systems
The design and the user-friendliness of the Ladbrokes website take a little bit of getting used to, but overall, they are solid. The menu is clear and the integration of the live bets area is very successful. Moreover, the exceptionally fast loading time of the website attracted our attention.
Ladbrokes may be more than 125 years old, but with regard to mobile app, nothing can put over that quickly. Here, the renowned betting provider is absolutely a spirit of the age. Ladbrokes offers app solutions for all mobile operating systems. Whether on an iPhone, an iPad, a tablet, an Android-Smartphone, a mobile end device with Windows operating system or even a Blackberry, the Ladbrokes mobile app can be used everywhere, quickly and without any complications.
In our test, we were able to have mobile access to the entire betting selection of Ladbrokes. The live bets area has been implemented in the mobile version as well, in a very convincing way. Overall, we highly praise the mobile options of Ladbrokes!
Further Ladbrokes Offers – Poker, Live-Casino, Vegas
Ladbrokes has not only had a very good reputation as sports bets provider for many years, but it is also appreciated for its attractive offers coming from the world of online gambling. On the Ladbrokes website, you can choose between the casino, poker, games or Vegas. Above all, the poker offers and the live selection in the casino (such as blackjack and roulette) are very popular. As software, Ladbrokes uses the tried-and-tested technology of Microgaming and thereby offers safe and optically attractive gaming fun.
Our Ladbrokes Review Conclusion:
In our review, Ladbrokes did justice to the abundance of premature praise as the oldest, as well as one of the most respectable bookmakers in the world. The betting selection is broad and interesting, with live betting and customer support also being is excellent. The bonus offer is somewhat unusual, but also has advantages (no rollover requirements for the winnings of the free bet). Overall, we can definitely recommend Ladbrokes.