The bonuses offered by bookmakers are undoubtedly now a key part of their operation, in terms of both attracting new customers to their platform, as well as ensuring that they continue to consistently place bets. With competition for places within the online betting industry now tougher than ever, each organisation is looking to separate themselves from the rest, in creating some form of USP. This is often achieved through betting bonuses, with welcome offers among the most common. Customers are immediately attracted to such promotions as a result of their ability to quickly add to their account balance, providing the freedom to place bets in which they may normally steer clear of. Away from welcome bonuses, many bookmakers will offer ongoing promotions, including price boosts, free bets and money-back specials, among others. On this page, we will take you through everything you need to know regarding bookmaker bonuses, allowing you to determine which are worth taking advantage of, and which are best to avoid.

Best Bookmaker Bonuses

Popular Bookmaker Bonuses Found Online

Let’s take a closer look at some of the different types of bonus found online, which vary in their potential rewards, requirements and longevity. Reading such content will ensure that you have a complete understanding of the offers potentially being placed in front of you, making it easier for customers to make a decision as to whether they wish to claim them or ignore them.

Deposit Bonuses

One of the most traditional forms of bonus around, as well as being many people’s favourite, many bookmakers offer deposit bonuses in the hope of attracting new users to their betting platform. Most will often double the entire amount of the first deposit made by customers, up to a maximum amount stipulated, meaning that if you deposit £100, you will kick-start your betting with £200. Taking advantage of such a bonus allows punters to place multiple bets over a longer period of time, without feeling like you are wasting your own cash. Customers using bonuses to form the basis for their entire betting strategy will often make use of the maximum possible amount of money available, enhancing their chances of placing winning bets as a result. In terms of current offers in this area, Bet365 are undoubtedly at the top of the pile, with their bonus seeing opening deposits 100% matched up to a maximum of £200, meaning that customers can potentially start betting with £400 in their kitty. However, with a minimum deposit of just £10 required, it is designed to meet the needs of all types of punter.

Money Back Offers

This type of promotion is becoming more and more common among the most established bookmakers online, with such platforms offering refund offers in a whole range of markets. Whether it be on a favourite losing out in a major horse racing meeting or if an in-form striker scores the first goal of a football match, you can often find something to suit your needs. Despite bookmakers claiming to offer unique promotions in this area, they all operate in a very similar manner. Losing bets meeting the stipulated bonus conditions will see customers refunded the amount of their stake, as long as it does not surpass a certain amount, usually around £20. Refunds will generally be awarded in the form of free bets, which can then be used on another sports market. Paddy Power and William Hill are two of the most prominent bookmakers in this area, with the two organisations offering a wide variety of impressive money-back specials. With football undoubtedly being the most popular sports betting market across the UK, their offers often revolve around top-flight action, whether it be accumulator insurance, goalless draws, first goalscorer or extra time markets.

Loyalty Bonuses

Despite not being overly common nowadays, as they are generally utilised by online casino’s, loyalty bonuses are still used by a small percentage of bookmakers. Customers can earn points based on the number of bets in which they place, which can them be transferred into rewards, including free bets. Meanwhile, other bookmakers will seemingly randomly distribute loyalty bonuses, making it important to keep an eye on your inbox in order not to miss out on a potentially lucrative offer. Bookmakers will often offer bonuses to those who have not placed a bet over a certain period of time, in a bid to rekindle their interest.

Sport Specific Bonuses

For fans of football, horse racing and tennis, you are more than likely to be able to take advantage of some great bonuses surrounding these sports. While more obscure and less popular sports due feature on occasion, sport specific bonuses are generally raised with a large number of customers in mind. Whether it be for the start of the new football season, the Cheltenham Festival or Wimbledon tennis, customers should keep an eye on bookmaker promotions pages in order to ensure that they do not miss out on any potentially lucrative promotions.

Best Odds Guaranteed

The battle at the top of the sports betting industry is a fierce one, with bookmakers always vying for the number one spot. As a result, many will ensure that they are ahead of the competition by promising the very best odds surrounding certain markets. Ladbrokes are just one platform to utilise this form of promotion, with horse racing often featuring heavily. This promotion simply means that the bookmaker will match or better the best odds found online, it is as simple as that.

Wagering/Play Through Requirements

Although the types of bonus mentioned are certainly enticing and potentially lucrative, customers must be aware of the requirements that must be met before any potential winnings can be withdrawn from betting accounts. The main aim of the bookmaker is to keep you engaged, rather than lining your pockets. No promotional cash will ever be made available for withdrawal immediately, with play-through requirements one of the most frustrating factors surrounding the use of bonuses. Whether it be the number of bets that must be placed, the odds that must be met or the stake that must be wagered, bookmakers will use every trick in the book to try and ensure that they come out on top. Deposit bonuses generally need to be rolled over a minimum of three times before cash becomes available for withdrawal, whilst with free bets, a stipulated level of odds is normally required to be reached.

As a result of such requirements, it is important to read the terms and conditions of any bonus before opting in. Despite this, sportsbooks are getting more lenient in this area, with the number of conditions that must be met having dropped over recent years, especially when compared to online casino’s or poker sites.

What Makes a Good Bonus Offer?

So, after all that, what actually makes for a good bonus offer? This is actually a difficult question to answer, as it will generally depend on the type of punter in which you are. Whilst some customers will enjoy the freedom of a substantial welcome bonus, others are delighted with a free bet arriving in their inbox every now and then. However, whilst personal preferences are obviously important, the level of wagering terms that must be met are perhaps of most significance, as this will effect your ability to withdraw winnings in the long run.